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The image I decided to use was from Walmart. One of the slogan says Walmart uses is “Save money. Live better.” The reason I decided to keep the company name and change the slogan presented is to emphasize what Walmart truly stands for to many. I have seen documentaries, interviews and even known people that have worked for Walmart that have talked about how poorly the employees are treated. This ranges from poor pay, to less than equal treatment and little to no benefits for all the labor that the job requires. This is a form of culture jamming, which is to disrupt or subvert some sort of mainstream media, such as corporate advertising in this example, to draw attention to an issue about a company or group. I used the background of fire to relay a message that I’ve heard numerous times: “Working in Walmart is like working in Hell”.